So on a lark, I asked a question on Twitter yesterday. Here is the wholly underwhelming response:

Unimpressive, no? Be that as it may, I still think there’s an opportunity to meet the needs of the niche market of people who enjoy talking about marketing and technology, and who love really good beer.

Why? Well, there are a lot of reasons, I suppose, but I guess the most important one is that I’m really passionate about both of these things. And considering I’ve pledged to do more of the stuff I really love doing, I guess it makes sense.

Another reason? Well, okay, since you asked. I know a lot of forward-thinking marketing folk — folks like Ken Burbary and Amber Naslund, for example — who love beer. In fact, a lot of the people I work with are fans of good craft libations. I’ve noticed a substantial overlap in audiences, from my anecdotal encounters, and I think there’s something to that.

Yet another reason? Shoot, well… okay, how about this? Gary Vaynerchuk began his career talking about wine. With passion. Fervor, even. He found the overlap between business-minded folk and wine enthusiasts, entrenched himself in that niche, and crushed it (to borrow a term). Is there a spot there for little ole me? Perhaps, perhaps.

And that’s it, really — that’s the crux of it. I want to be to beer what Gary Vee is to wine. To some extent I am already; when it comes to beer, I’m as crazy balls-out passionate as they come. My friends make fun of me for it. My wife wants to wring my neck sometimes (that is, when she’s not drooling over the bottles of Belgian Quad or Flemish Brown I bring home). Passion I have in spades — what I haven’t built yet is a platform. So that’s what I’m going to do.

So here’s my question to you. If someone crazy about innovation started a podcast about beer, would you listen to it? Heck, do you even listen to podcasts at all? Would this make you start? These are the questions I need answered by you, the internet’s best and brightest. What say you, interwebs?