I’d like to welcome Captains of Industry, a Boston-based strategic MarCom and video production firm, as the newest addition to the prestigious list of Matt Shaw’s Rad, Awesome and Otherwise Bodacious Clients.

I’m tremendously excited to work with Captains for a couple of reasons:

Focus on Inbound.

Sure, Captains has done some print stuff. What agency hasn’t? But lest ye think they’re mired in antiquated values, check out their manifesto. (Yes, a manifesto. I know. How freakin’ cool is this company?) Here’s a juicy little tidbit:

The Age of Advertising Based on Interruption is on its Way Out.

People are increasingly unwilling to have their entertainment or information gathering 
experience interrupted. They have television and video on demand, pop-up blockers, and iPods. They’ve tuned out commercials. After all, it’s human nature to take evasive action if you’re being ‘targeted’ by marketing. The solution is to make your marketing entertaining, 
so people seek you out and pass on your message to others.

Irreverence. Hilarity ensues.

These guys have a collective set of low-swingers to rival those of Van Wilder’s bulldog. Case in point: Captains’ co-founder and creative director went on YouTube in his underwear, saying he will eat his shorts if he doesn’t get a contract with a solar energy company. You heard right. The co-founder. Eating cotton briefs. On YouTube. In his underwear. How’s that for branding?

The Feel-Good Agency of the Century

Captains is focused on attracting the business of renewable energy companies, something that I’m very passionate about. One of their major clients is a company called FirstWind, who recently constructed a series of wind turbines in Maine. The project created jobs, improved the local economy, and supplied clean, renewable energy to the area. I’m a big fan of the whole keep-the-earth-livable thing, so Captains definitely earns bonus points with me.

If you’re in the market for an ad agency that functions less like an agency and more like a group of people who actually care about your business, then Captains is for you.

Welcome aboard, Captains of Industry!