Here’s the good thing about changing career tacks. If you’ve developed a “secret sauce” in your prior career, you can give it away for free after the fact. And that’s what I’m doing today.

I’ve got two documents for you that outline the process I used to go through to optimize my clients’ pages for search. The links to the PDFs are below. But before you read, a couple of things:

1) If you’re new to SEO, this is a bare-bones approach. If you’d like to learn more about SEO, there are lots of great sites out there that will teach you. I recommend starting at SEOMoz.org.

2) If you are familiar SEO already, there’s probably nothing in here that you don’t already know. But these documents might work as handy checklists.

So here it is, my secret sauce (no forms required, of course):

SEO Keyword Research – How I find and select high-traffic, high-relevance and low-competition keywords.

On-Page Search Engine Optimization – How I use various on-page optimization techniques to help search engines rank my pages for certain keywords. (Note: this is admittedly light on backlink strategy. I have a secret sauce for that, too, but not in PDF form yet. Soon, though.)